Summary… * Machine-Made
This sort of startup-within-a-corporation model is often used by companies that are struggling to innovate.
After all, big ideas can often be crushed by layers of middle management, budget concerns and a desire to protect the status quo.
The four-person team will include a warm body from #Toyota Motor, Aisin Seiki, Denso and #Toyota Industries, with the instructions to develop an #EV that'll give Tesla nightmares.
The company is also admitting that it may be — slightly — swimming against the tide when it comes to promoting the fuel cell.
So, it'll develop and sell battery-powered vehicles that'll work in markets where hydrogen's a no go.
Opinion… * Man-Made