Black Friday has only just begun, but already mobile traffic and sales are breaking records compared with years prior, according to third-party reports and those from major retailers, out this morning. In addition to yesterday’s Thanksgiving sales report of a record $771 million in revenue from mob… [Read More]
Summary… * Machine-Made
In addition to yesterday’s Thanksgiving sales report of a record $771 million in revenue from mobile devices, top retailers, including Amazon, Walmart and Target, have also now released numbers pointing to mobile’s sizable impact on their online sales.
According to Amazon, Thanksgiving has now become one of the busiest mobile shopping days on the retailer’s site in the U.S.
The company reported that mobile orders on Thanksgiving have exceeded both last year’s Thanksgiving as well as Cyber Monday 2015.
Related to this, mobile traffic was also up this year, and mobile sales accounted for over 60 percent of the retailer’s total online sales on Thursday.
Ebay also reported a surge in mobile shopping, noting that the share of gross merchandise bought on mobile grew to 38 percent versus the desktop this Thanksgiving, up from 35 percent last year.
Opinion… * Man-Made