Bricks-and-clicks strategies will matter even more as millennials drive experiential-marketing campaigns and entrepreneurs test new waters with pop-up shops. [Read More]
Summary… * Machine-Made
Faith Hope Consolo, renowned retail broker and consultant, has made it her life’s work to track these trends.
In a recent interview, Consolo touched on some of the biggest factors that will shake up the retail game in 2017.
Marketers have been studying millennials' retail behaviors for many years now.
“Experiential shopping is a growing movement.
For luxury, the trend means selling a lifestyle associated with the brand as a way to showcase the product.”Consolo has tracked retailers' decisions around experiential shopping.
Opinion… * Man-Made