What Retailers Must Remember About Customer Experience Amid The Amazon Go Hype

You should never bet against Amazon unless you enjoy a drubbing. So I predict that the 'Amazon Go' cashierless convenience stores that were announced this week will be an immediate success, and will affect customer experience trends in retail and other industries. [Read More]

Summary… * Machine-Made


So I predict that the new 'Amazon Go' cashierless convenience stores will be an immediate success, and will affect customer experience trends in retail and other industries.
I’m already hearing from clients (I’m a customer experience and customer service consultant) who are asking me to help them emulate Amazon Go’s cashierless model for fear of being left behind.
By going cashierless, Amazon Go looks to meet two consumer desires: ease and speed.
It’s important, however that the new cashierless customer experience not turn into a people-less customer experience, because that would be a misunderstanding of one of "Micah’s four retail reasons" that people shop.
Micah Solomon is a Seattle-based customer experience consultant, consumer trends expert, keynote speaker, and bestselling customer service author.

Opinion… * Man-Made


Everyone’s Learning the Wrong Customer Experience Lesson from Amazon Go’s Cashierless Retail. #Trend

Source: Forbes