The race to be the all-in-one app

There’s no denying that app fatigue is posing a challenge not just for new app discovery, but for new behavior discovery. So why don’t the most popular apps just enable the latest, greatest use cases and create an “open loop,” networking their existing apps? This article examines how the big player… [Read More]

Summary… * Machine-Made


There’s no denying that app fatigue is posing a challenge not just for new app discovery, but for new behavior discovery.
This article examines how the big players are campaigning to be the all-in-one app — and who stands a chance to get there.
In the app world, apps like Facebook, Google, Venmo and Snapchat act as open-loop networks, which allow users to interact with different products or brands within the app.
That’s what Facebook must have concluded when they carved out the Messenger functionality and separated it from the base Facebook app.
Interaction platforms: The U.S. could learn from AsiaDrawing users to your app is entirely different than getting them to stay in your app for a long time.

Opinion… * Man-Made


Do you also suffer from app fatigue? The race to be the all-in-one app. #Trend

Source: Techcrunch