It’s late, and you’re craving some food. After the inevitable back and forth with your significant other, you decide on a restaurant called Leafage, a a salad shop near Grand Central in New York City. Thing is, Leafage, doesn’t actually exist. It’s branding does, as do its Yelp reviews, but Leafage as a restaurant is merely an […] [Read More]
Summary… * Machine-Made
It’s branding does, as do its Yelp reviews, but Leafage as a restaurant is merely an idea, a ‘ghost restaurant’ as they’re being called.
Leafage, one of a handful of restaurants owned by Green Summit — each with its own menu and branding — play host to more than 50 chefs in two kitchens around NYC.
The company’s deliver-only model foregoes traditional seating and crams multiple “restaurants” into one kitchen — like Butcher Block (sandwiches) and Maya Blue (Mexican).
Take meWhen partnered with delivery options like Seamless, UberEats, and GrubHub, ghost restaurants can leverage the economy of scale by serving more meals with fewer of the headaches involved in traditional restaurants.
Instead, Green Summit just cut their minor (in the restaurant world) losses, and moved on to the next restaurant concept.
Opinion… * Man-Made
Internet only ‘Ghost Restaurants’ are using alternate tactics to disrupt the sector. #Trend
Source: The Next Web