Sephora’s latest app update lets you try virtual makeup on at home with AR

Sephora is joining multiple other companies in recognizing the importance #AR is going to play in future beauty product shopping.
The makeup retailer introduced a "Sephora Virtual Artist" this week… [Read More]

Summary… * Machine-Made


Sephora is joining multiple other companies in recognizing the importance #AR is going to play in future beauty product shopping.
The makeup retailer introduced a “Sephora Virtual Artist” this week in an update to its iOS app.
The feature, which was developed in partnership with #AR company ModiFace, scans your face, figures out where your lips and eyes are, and lets you try on different looks.
The app also offers “virtual tutorials” that show you how to contour, apply highlighter, and create winged eyeliner.
I didn’t get a good sense of the color, so I probably wouldn’t buy straight from the app — I’d still prefer to try products on in-person.

Opinion… * Man-Made


Augmented Reality is going to play an important role in the future of beauty product shopping. #AR #Trend

Source: The Verge