Consumer brands and enterprise B2B vendors must understand and get ready for augmented reality. These technologies will play an important part in digital transformation efforts of many organizations. [Read More]
Summary… * Machine-Made
We hear terms like virtual reality and augmented reality without always understanding what they mean and the implications for business.
I believe there is no question that innovator technology organizations in the enterprise must start learning about augmented reality.
Although augmented reality requires a significant technology infrastructure, the business case must drive how you deploy the technology.
If you run a hotel or resort, begin with the question, "How can augmented reality improve the guest experience?".
In summary, augmented reality represents a frontier of innovation that will happen; it's only a matter of time.
Opinion… * Man-Made