Augmented reality: An enterprise business imperative

Consumer brands and enterprise B2B vendors must understand and get ready for augmented reality. These technologies will play an important part in digital transformation efforts of many organizations. [Read More]

Summary… * Machine-Made


We hear terms like virtual reality and augmented reality without always understanding what they mean and the implications for business.
I believe there is no question that innovator technology organizations in the enterprise must start learning about augmented reality.
Although augmented reality requires a significant technology infrastructure, the business case must drive how you deploy the technology.
If you run a hotel or resort, begin with the question, "How can augmented reality improve the guest experience?".
In summary, augmented reality represents a frontier of innovation that will happen; it's only a matter of time.

Opinion… * Man-Made


Augmented Reality will play an important part in the digital transformation efforts. #AR #Trend

Source: Zdnet