Ikea introduces online virtual reality store that lets customers see furniture up close, wherever they are

Soon, the only reason to step inside an Ikea store could be the meatballs. The at times wacky Swedish furniture… [Read More]

Summary… * Machine-Made


Soon, the only reason to step inside an Ikea store could be the meatballs.
The at times wacky Swedish furniture retailer announced the introduction of its new online virtual reality store in Australia yesterday, which will allow customers to don their #VR goggles and take a virtual walk through an Ikea store.
However, Myer also dabbled in #VR last year, creating a virtual department store for customers who were unable to get into a bricks and mortar location.
“The Ikea Virtual Reality store has been developed to support our online shopping service.
Ikea has recently made a move towards online retailing, but we want to offer the full Ikea store experience to our online shoppers,” Ikea Australia multichannel specialist Malcolm Haylett said in a statement.

Opinion… * Man-Made


The only thing missing in the digital customer journey: “experiencing things”… #VR and #AR will solve this. #Trend

Source: Smartcompany