WhatsApp announces free Business app, will charge big enterprises

#WhatsApp is gearing up to finally monetize its messaging app by charging large enterprise businesses for tools to better communicate with customers. #WhatsApp will also offer a free app to small-to-medium sized businesses, though it hasn’t outlined the specific functionality of the app. The en… [Read More]

Summary… * Machine-Made


#WhatsApp is gearing up to finally monetize its messaging app by charging large enterprise businesses for tools to better communicate with customers.
#WhatsApp will also offer a free app to small-to-medium sized businesses, though it hasn’t outlined the specific functionality of the app.
Alternatively, businesses on #WhatsApp may need to be contacted by a user first before they can respond with organic or sponsored messages.
The introduction of display ads and sponsored messages to Facebook Messenger may indicate a relaxation of #WhatsApp’s stance against ads.
With over 1.3 billion monthly users and 1 billion daily users, #WhatsApp has reached the massive scale necessary for it to earn significant revenue even from light advertising.

Opinion… * Man-Made


#WhatsApp is gearing up to start charging enterprise businesses to better communicate with their customers. #Trend

Source: Techcrunch