Digital Banking Consumers Demand Hyper Personalization

Going forward, contextual, real-time and hyper-relevant interactions are required for survival in a (financial) marketplace that is becoming more competitive and where consumers are more demanding. #Trend

Personalization is no longer enough. Financial institutions must use expanded data and advanced analytics to achieve hyper-relevancy. [read more]

Source: The Financial Brand

Categories: Trend

%d bloggers like this: