Augmented reality treasure hunting app Seek pivots to become a hub for AR projects

One year after launching at South by Southwest with an augmented reality treasure hunting app, the Utah-based startup Seek has returned with an update transforming its service into a “YouTube for #AR”. Rather than being focused on disappearing, site-specific augmented reality experiences… [Read More]

Summary… * Machine-Made


One year after launching at South by Southwest with an augmented reality treasure hunting app, the Utah-based startup Seek has returned with an update transforming its service into a “YouTube for #AR”.
Rather than being focused on disappearing, site-specific augmented reality experiences, the company now wants to be a hub where developers can post their augmented reality projects for any of its users to discover.
Seek founder Jon Cheney started working on the app as a traditional treasure hunting game, which evolved from an offline business he’d started in 2016 after spending a few years working for the edtech company, Chegg.
A month later we started the app.”After seeing the success of Pokemon Go, Cheney decided to add #AR features to his treasure hunting game.
Projects can be discovered through a trending feature and a geo-located map feature which was held over from the first version of Seek, Cheney said.

Opinion… * Man-Made


The first Digital Platform for Augmented Reality content? #AR #Trend

Source: Techcrunch