Mixed Reality Analytics Presents A Multibillion Dollar Opportunity

2D analytics tools will become irrelevant as the rise of Augmented Reality (#AR) and Virtual Reality (#VR) creates a 3D “Mixed Reality” internet that overlays our world. #MR #XR #Trend


Tools like Google Analytics, Optimizely, and KissMetrics were built for the 2D internet, which we’ve accessed through flat screens on laptops and smartphones. However, 2D analytics tools will become irrelevant as the rise of augmented reality (AR) and virtual reality (VR) creates a 3D “mixed reality” internet that overlays our world. Thus, to gain practical insights from user behavior, the analytics tools of the future need to draw data from the real-world 3D space in which users are interacting — and not just the 2D flat screens upon which they are tapping and swiping. [read more]

Source: VentureBeat



Categories: Technology, Trend

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