Mixed reality analytics presents a multibillion dollar opportunity

Tools like Google Analytics, Optimizely, and KissMetrics were built for the 2D internet, which we’ve accessed through flat screens on laptops and smartphones. However, 2D analytics tools will become irrelevant as the rise of augmented reality (#AR) and virtual reality (#VR) creates a 3D “mixed reality… [Read More]

Summary… * Machine-Made


However, 2D analytics tools will become irrelevant as the rise of augmented reality (#AR) and virtual reality (#VR) creates a 3D “mixed reality” internet that overlays our world.
This will result in a significantly improved user experience for customers of companies with the right #AR analytics tools.
I’ve interviewed four #VR and #AR entrepreneurs who explain why mixed reality analytics is a rapidly emerging Software as a Service (SaaS) opportunity – and a threat to incumbent analytics companies who don’t adapt and evolve.
However, for mixed reality analytics, extracting data from usage is only half the battle.
This will spark numerous opportunities for “selling shovels during the gold rush”, in the form of SaaS applications for 3D #AR analytics.

Opinion… * Man-Made


2D analytics tools will become irrelevant as the rise of Augmented Reality (#AR) and Virtual Reality (#VR) creates a 3D “Mixed Reality” internet that overlays our world. #MR #XR #Trend

Source: Venturebeat