Marketers Need Artificial Intelligence to Reach the Segment of One

Radoslaw Dobrolecki, US business development director at RTB House, discusses how artificial intelligence can help predict customer behavior at scale. [Read More]

Summary… * Machine-Made


But with an increasing volume of customer data at their fingertips, marketers need technology to help with the almost overwhelming task.
eMarketer’s Tricia Carr spoke with Radoslaw Dobrolecki, US business development director at retargeting technology company RTB House, about how artificial intelligence (#AI) can help predict customer behavior at scale—even for the segment of one—and the challenges marketers face in this arena.
eMarketer: Many marketers are implementing predictive technology to anticipate what their customers will do next.
To be able to predict their behavior, you need to be able to analyze all of this data very efficiently, and that’s where #AI technology comes in.
eMarketer: With the help of #AI, are marketers getting close to making predictions about a single customer rather than a customer segment, at scale?

Opinion… * Man-Made


The increasing volume of customer data combined with solutions based on Artificial Intelligence, will enable marketers to realize their dream of predicting a customer’s next move and make decisions based off that. #AI #Marketing #Trend

Source: Emarketer