Apple Pay tests ‘order ahead’ for drinks at music festivals

#Apple is fixing one of the worst parts of the concert experience: waiting in line for a beer while you miss your favorite song. Last week’s BottleRock music festival near San Francisco was the first to try a new “order ahead with #Apple Pay” feature that #Apple hopes to bring to mor… [Read More]

Summary… * Machine-Made


Last week’s BottleRock music festival near San Francisco was the first to try a new “order ahead with #Apple Pay” feature that #Apple hopes to bring to more events.
With order ahead, your drinks are ready for pick up so you don’t even have to break your dance stride.
That’s why I foresee music festivals jumping at the chance to integrate into their apps order ahead with #Apple Pay.
Often times, music festival tech, like friend-finding apps and location-based alerts, can interrupt the moment.
#Apple Pay succeeds here by fading away, keeping you in harmony with the present.

Opinion… * Man-Made


#Apple is fixing one of the worst parts of the concert experience: waiting in line for a beer while you miss your favorite song. #Trend

Source: Techcrunch