Volvo's new brand is devoted to app-based car services

#Volvo is launching another spinoff brand, but this time it's not about convincing you to buy a car… in fact, it might wean you off ownership altogether. The… [Read More]

Summary… * Machine-Made

#M is building on the back of #Volvo's Swedish car sharing service, Sunfleet.
#Volvo expects to fold Sunfleet into #M in 2019.
You won't have to wait that long to see what #M is doing, thankfully.
It's revealing more details later in the year, and expects a wider beta test of its offering in the fall.
And the goal is similar: #Volvo knows it may lose buyers as app-based services and self-driving cars take hold, and #M could give it a similar stream of cash even if its traditional car business suffers.

Opinion… * Man-Made

#Volvo has unveiled a brand devoted to rethinking traditional car ownership: #M. The goal is to developing a smart form of car sharing: using proprietary technology to learn your specific needs, instead of simply telling you where to pick up a car. #Trend

Source: Engadget