Facebook is making its first serious move to monetize WhatsApp

After the social network reported sluggish earnings growth last Wednesday, Facebook is getting serious about monetizing #WhatsApp with the chat app’s latest update. #WhatsApp is getting more ways for customers to chat with businesses to answer customer service concerns through chats, the company said today. [Read More]

Summary… * Machine-Made


Facebook is getting serious about monetizing #WhatsApp after the social network reported sluggish earnings growth last Wednesday.
At the same time, Facebook will now display ads of businesses that link out to #WhatsApp.
Business communications on Messenger haven’t been super successful to begin with, and Facebook has had to roll out additional chat extensions to compensate.
Today’s announcement sounds like Facebook is making new tools to entice businesses to stay on the platform as it begins to monetize #WhatsApp.
As additional ways to boost stagnating profits, Facebook can monetize from Instagram’s ads in Stories, for instance, and also potentially from #WhatsApp businesses that are taking out ads.

Opinion… * Man-Made


The Enterprise version of #WhatsApp is here: add a shortcut button to immediately start a conversation, send information to customers (like a boarding pass), or provide real-time support. #Trend

Source: The Verge