TikTok adds video reactions to its newly-merged app

Just about a month after the merger of the short-form video apps Musical.ly and TikTok, the app is introducing a new #social feature, allowing users to post their reactions to the videos that they watch. Instead of text comments, these reactions will take the form of videos that are essentially supe… [Read More]

Summary… * Machine-Made


Just about a month after the merger of the short-form video apps Musical.ly and TikTok, the app is introducing a new #social feature, allowing users to post their reactions to the videos that they watch.
To post a reaction, users just need to choose the React option in the Share menu for a given video.
You can also decide where on the screen you want your reaction video to appear.
It eventually merged the two apps to combine their audiences and features; Musical.ly users were moved over with their existing videos and settings.
The company says Reactions will be available in the updated app on Google Play and the Apple App Store over the next day or two.

Opinion… * Man-Made


It seems that “video reactions” are the latest new (shiny) #social feature. How long will it take before #Facebook copies this functionality? #Trend

Source: Techcrunch