Google Wants to Kill the URL

"Whatever we propose is going to be controversial. But it’s important we do something, because everyone is unsatisfied by URLs. They kind of suck." [Read More]

Summary… * Machine-Made

From popularizing auto-updates to aggressively promoting HTTPS web encryption, the Chrome security team likes to grapple with big, conceptual problems.
Now the Chrome team says it's time for a massive change.
The Chrome team has been thinking about URL security for a long time.
If you wanted to see the full URL, you could click the chip and the rest of the URL bar was just a #Google search box.
The experiment garnered praise from some for making web identity more straightforward, but it also generated criticism.

Opinion… * Man-Made

#Google wants to challenge how URLs should be displayed and figure out a better way to convey identity. #Trend

Source: Wired