The 70-20-10 Rule for Innovation

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Summary… * Machine-Made

by Greg SatellOne of the things I always get asked about from the companies I work with is how to manage their innovation resources.
Or maybe leveraging existing resources into a new market?
Fortunately, there is a good rule of thumb to follow called the 70-20-10 rule.
The truth is that it is sustaining innovations that create by the the vast majority of value.
So you may very well be able to leverage your existing resources to create something significant.

Opinion… * Man-Made

The 70-20-10 Rule for Innovation: 70% of your resources should focus on sustaining/incremental innovations, 20% should be exploring adjacent markets and capabilities, and only 10% should be trying to create something fundamentally new. #Innovation #Trend