The Digital Transformation To Keep IKEA Relevant: Virtual Reality, Apps And Self-Driving Cars

Swedish furniture giant #IKEA is changing products, services and investments to be more competitive and relevant in the digital age. They are in the midst of a digital transformation that should make the company more appealing to a broader customer base. [Read More]

Summary… * Machine-Made


#IKEA’s Enhanced Digital OfferingsOne of the joys (OK, absolute frustrations) of #IKEA furniture is the DIY assembly.
When #IKEA acquired TaskRabbit , a platform that allows consumers to connect to individuals who will assemble their #IKEA furniture, it gave its customers a way to avoid the DIY trauma.
Smart Products and Self-Driving CarsIn addition to digital offerings to enhance the customer experience, #IKEA is developing products, services, and strategies to compete in the future.
The company is also looking ahead to how fully autonomous vehicles will change how the interiors and exteriors of cars will be designed.
Space10’s concepts for autonomous vehicles including a shopping car, coffee car, hotel car, and grocery car, can be viewed through augmented reality on Space10’s app .

Opinion… * Man-Made


#IKEA is transforming into a Tech Company: Virtual Reality, Apps and Self-Driving Cars. The furniture company is applying Digital Transformation to stay relevant. #VR #Innovation #AutonomousVehicles #Trend

Source: Forbes