10 of the latest examples of augmented reality brand experiences

Augmented reality allows brands to offer unique and immersive digital experiences, and to engage consumers in a memorable way. Here’s a list of some of the brands to create #AR-based experiences in recent times, and what they achieved from doing so. [Read More]

Summary… * Machine-Made


Within the context of marketing, augmented reality allows brands to offer unique and immersive digital experiences, and to engage consumers in a memorable way.
Now, Asos is getting on board with #AR, launching an experimental new #AR feature called Virtual Catwalk, which will exclusively test on 100 new Asos Design products.
Gucci is the latest luxury brand to do so, recently adding an #AR feature to its app to let users ‘try on’ sneakers.
Since, however, Snapchat has continued to merge #AR and ecommerce features, launching a ‘Shoppable #AR’ feature to allow advertisers to add buttons onto any #AR lens running on Snap.
Today we launched VF Axtell Soho in #London, a brand showcase of elevated design, innovative technology and immersive brand experiences.

Opinion… * Man-Made


This is a list of (new) immersive digital marketing experiences. Using Augmented Reality, brands are able to offer unique engaging consumer experiences in a memorable way. #Trend #AR

Source: Econsultancy