This is a list of (new) immersive digital marketing experiences. Using Augmented Reality, brands are able to offer unique engaging consumer experiences in a memorable way. #Trend #AR
Tag: Trend
Is your product’s AI annoying people?
How can our #AI system behave in such a way that everyone who might come into contact with our product is enchanted and wants to know more? #Trend #ArtificialIntelligence
Why 'Ambient Computing' Is Just A Marketing Buzzword — For Now
Ambient Computing is the next big thin, but for now… the term will be misapplied. It’s a buzzword that will be stapled to every semi-ambient computing product and service that comes out over the next few years. #Trend #AmbientComputing
Don’t confuse digital transformation with innovation
#Digital #Transformation replaces current analog processes with digital ones. Whereas #Innovation is about identifying unmet needs and new opportunities, and solving for them in novel ways that deliver new value and achieve adoption. #Trend
FCC Clears SpaceX to Launch Nearly 1,600 Internet-Beaming Satellites to a Lower Orbit
#SpaceX plans to launch its Internet satellite service to a lower orbit; allowing it to cut latency down to 15 milliseconds and reduce the total number of satellites by 16 (to 1,600 satellites) without reducing coverage. #Trend #Aerospace #Satellites
Advertising Enters the Next Dimension – Tom Emrich
The spatial (or ambient) computing wave is upon us and like the web banner it is set to completely disrupt how brands and marketers reach, convert and understand consumers. #AmbientComputing #Marketing #Trend
BK – Burn That Ad
Burger King is using Augmented Reality to encourage customers to “burn” rival ads in a brilliant new advertising campaign. #AR #Marketing #Innovation #Trend
Ambient computing is in the air
A massive convergence of technologies is enabling us to use computers and the internet without really using them. Welcome into the future era of “Ambient Computing”. #AmbientComputing #AI #Trend
The world's first VR gym is opening in San Francisco. We tried it.
The world’s first #VR gym is opening, and the company behind this initiative plans to transform – or rather, “disrupt” — the fitness industry… by combining two things people love: a trendy fitness venue and video games. #Innovation #Trend
Turns Out Mercury Might Actually Be Earth's Closest Neighbouring Planet
The closest planet to #Earth is not #Venus, but… #Mercury! #Aerospace #WhirlyDirlyCorollary #Trend
Doom Eternal will be playable on Google Stadia
#Google #Stadia will enable users to play games – like #Doom #Eternal – in 4K resolution (HDR colors) and at 60 frames per second… on a Google #Chromebook, a Google #Chromecast Ultra, or any other device (supporting this resolution). #Innovation #Trend
Stadia Official Reveal: The Future of Gaming from Google
The Future of Streaming Gaming is called “Stadia. This new #Google gaming platform will launch later this year. #Gaming #Innovation #Technology #Trend
Google's GDC 2019 game streaming service announcement: How to watch
We’re at the next industry disruption: streaming service(s) for gaming. The games will be powered by high-performance cloud computers, which then stream the images to a web browser (in a similar way Netflix streams videos). #Technology #Trend
Imagine if Alexa had no gender — researchers have created a voice that is neither male nor female
One Potential Future of Voice Advertising?
We are moving beyond the days of linear, static advertising to a world with digital twins of well-known celebrities that use their own unique voice to create a personal experience. #Voice #Advertising #Trend
Google squeezed an offline dictation AI into its keyboard app
#Google has miniaturized a cloud-based neural network system for speech recognition into an 80MB mobile app update of its #Gboard keyboard app. The new feature will allow for faster and more reliable dictation on the go. #Technology #Voice #Trend
Advertising in Space? Why Not, Says Russian Startup
The Russian startup #StartRocket aims to introduce orbital displays, or billboards in space. The goal is to display huge ads in the night sky using an array of 200-300 CubeSats. #Aerospace #Trend
Why You Don’t Understand Disruption
The big enterprise companies are not bad at inventing, but the are bad at organisational shifts. #Innovation #Trend
Love the Problem, Not Your Solution
When you fall in love with the problem, versus your solution, you start building keys to doors that actually take you places. #Innovation #Trend
Chinese engineers look to graphene to space exploration
Chinese researchers are developing #space sails with #Graphene to facilitate exploration to the unknown universes. #China #Aerospace #Trend
HoloLens 2: inside Microsoft's new headset
The 2nd version of #Microsoft‘s #HoloLens comes packed with innovations, aimed to take Augmented Reality to the next level: wider field of view, brighter images, 2K resolution, retinal authentication, semantic space understanding, etc. #AR #MR #Trend
This is the best VR headset I’ve ever demoed
The #Varjo Virtual Reality headset cleverly pairs a conventional resolutioned #VR display with miniature ultra-high-res displays that lens and mirrors reflect to fall in the center of the user’s vision. #Innovation #Trend
The Internet of Things in the World of Medicine — Uberveillance
The “Internet of Medical Things” will continue to evolve and deliver value by getting the complexities of technology out of the way and connecting – or better yet, reconnecting – doctors with patients. #IoT #Healthcare #Mankind #Trend
Norway’s $47BN Coastal Highway
The Norwegian government is embarking on the largest and most advanced infrastructure project in the country’s history; with drifting roads, submerged tunnels, and even floating bridge pylons. #Transportation #Trend
Sun Flyer 2 Successfully Accomplishes First Test Flight With Siemens Electric Motor
The #electric plane is closer then you think. The electric airplane (e-plane) successfully accomplished its first test flight. #Transportation #Electrification #ePlane #Trend
Watch a satellite spear space debris with a harpoon
In future, satellites will be able to drag themselves down to Earth with a harpooned piece of debris in tow. #Aerospace #Satellite #Trend
Google Maps AR First Look: Helping you navigate the city
The new Google Maps app crams together Street View, Visual Positioning and Machine Learning to provide an awesome navigation experience. This app really combines the power of Augmented Reality and Artificial Intelligence. #AR #AI #ML #Technology #Trend
Tiny Robots Swimming in Your Eye Could Provide Radical New Treatments
A new class of medical #nanobots might in future “swim” through the thick vitreous tissue of your eyeball. The propeller-shaped robots will be designed to deliver medicine to precise locations in the eye. #Healthcare #Trend
The Jobs That Artificial Intelligence Will Create
Humans in the roles of Trainers, Explainers, and Sustainers will complement the tasks performed by Artificial Intelligence; ensuring that the work of machines is effective, responsible, fair, transparent, and auditable. #AI #Technology #Trend
UN eyes rule for automatic emergency braking systems in new cars
In the near future the implementation of the Advanced Emergency Braking Systems (or #AEBS) will significantly improve road safety. In the #EU alone, over 9,500 fatalities were recorded in 2016, accounting for 38% of all road deaths. #Transportation #Trend
New AI Named DeepGestalt Can Identify Genetic Disorders Just By Looking at Your Face
Artificial Intelligence is already used to implement facial recognition, but a new #AI model can now even recognize the markers of various genetic disorders in patients’ faces (and do an even better job at it than human physicians). #AI #Healthcare #Trend
What is Swarm Intelligence?
#Swarm #Intelligence is the solution to dramatically amplify the intelligence of a group of people; combining the power of #Artificial #Intelligence with real-time knowledge, wisdom, insights and intuition of a group of people. #SI #AI #Mankind #Trend
What is CRISPR? A Beginner's Guide
This is how the game-changing genetic engineering technique that’s changing the world works: #CRISPR. #Mankind #Innovation #Trend
Portland Now Generates Electricity From Turbines Installed In City Water Pipes
Using turbines, installed inside the city water pipes, to generate clean renewable electric energy. #Energy #Innovation #Trend
Dutch team unveils sleek solar-powered bike
A bike that is capable of recharging itself during daytime, or when you are cycling. #Transportation #Trend
Road to the Future
The innovations in road constructions: asphalt created using waste plastics, prefabricated modular plastic roadways, and even solar roads. #Transportation #Innovation #Trend
Space Predictions – what will the future of space be like?
The major upcoming trend in space will be #satellites. The satellites of tomorrow will be smaller and smarter then ever before, and are going to be part of our everyday lives without us even realizing it. #Space #Trend
Gartner Top 10 Strategic Technology Trends 2019
The top 10 Strategic Technology Trends: #Autonomous Things, #Augmented Analytics, #AI-Driven Development, Digital #Twin, Empowered #Edge, #Immersive Experience, #Blockchain, #Smart Spaces, Privacy & Ethics, and #Quantum Computing. #Gartner #Trend